{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many luxury brands drive direct exposure with social media advertising, celeb collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs free bags.|Hermès' s